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Record figures for Guangzhou International Lighting Exhibition

4 July 2012 14.45 BST

(China) - Largest ever exhibitor and visitor attendance in show’s history.

The Guangzhou International Lighting Exhibition, which was held 9 – 12 June at the China Import and Export Fair Complex, has set new records for exhibitor and visitor attendance.

The 17th edition of the show was held concurrently with Guangzhou Electrical Building Technology which supports the electrical engineering and building and home automation industries and Building Solar China – Conference and Exhibition featuring integrated solar technologies and smart solutions for buildings. The Guangzhou International Lighting Exhibition and Guangzhou Electrical Building Technology were organised by Guangzhou Guangya Messe Frankfurt Co Ltd and Building Solar China – Conference and Exhibition was jointly organised by WIP Wirtschaft und Infrastruktur GmbH & Co Planungs-KG and Messe Frankfurt (HK) Ltd.  Together the shows attracted 2,914 exhibitors showcasing their products in 21 halls covering 210,000 sqm.

Visitor numbers increased by ten percent compared to the 2011 shows with the final count being 110,406 from 111 countries and regions.

Exhibitor numbers also rose to 2,931, an increase of 41 per cent compared with last year and the total exhibition area was 210,000 sqm, covering 20 halls.

Mr Richard Li, Deputy General Manager of Messe Frankfurt in China said that the Guangzhou International Lighting Exhibition is now firmly established as Asia Pacific’s major sourcing, networking and knowledge hub for the LED industry.

“This year’s record figures leave no doubt that the show has become the number one event for exhibitors and visitors wanting to gain a comprehensive global overview of what’s happening in the fast moving LED industry,” Mr Li said. “Supporting the show’s reputation is the fact that our exhibitors are major domestic and international players in the increasingly competitive LED market.”

Altogether there were 1,900 exhibitors displaying LED products and technologies. For easy sourcing, the LED Asia theme zone was divided into different LED market sectors – retrofit lamps and lighting fixtures, raw material, manufacturing and processing equipment, manufacturing and inspection equipment, substrate and packaging materials; epitaxial wafers; chips and packaging; components and modules as well as drivers and controls.

Leading domestic and international LED industry players at the show included Citizen (Japan), CREE (USA), Delta (Taiwan), Everlight (Taiwan), GE (USA), Hongli (China), Lextar (Taiwan), Nationstar (China), Nichia (Japan), Osram (Germany), Panasonic (Japan), Philips Lumileds (USA), ROHM (Japan), Seoul Semiconductor (Korea), Tsinghua Tongfang (China) and Toshiba (Japan).

GE, one of the world’s top three lighting manufacturers showcased their LED products for various applications such as retail and hospitality.  Commenting on the show, Mr Qi Fei, Territory Sales Manager, GE Appliances & Lighting said: “This show is very helpful to develop this industry. It is a national meeting place every year for all the customers to meet to share their information and products and to find some more opportunities between themselves.  We can meet many kinds of customers from all kind of verticals from different cities and Asian countries.”

Taiwanese company Lextar Electronics Corporation, exhibiting for the third time, were promoting their new blue ray LED product. Mr Emerson Yeh, the company’s Senior Associate Vice President for their OM Component Biz Unit remarked: “This is a leading exhibition to promote products. It is professional and the scale meets our expectation. The show is an important networking platform for the industry and because many leading manufacturers and companies are here, we have a chance to see new developments and learn from each other.”

For the second year running Panasonic Corporation of China chose to exhibit at the show. Mr Kondo Tomohiro, the company’s Vice Director of Electrical Construction said: “Our goal is to raise the Panasonic LED light brand as well as build better relationships with our existing customers. We believe the show is very important to China and the Asian lighting industry. It allows us to reach our main customers, who are both manufacturers and distributors in the hub of China’s lighting industry – Guangzhou.”

Lighting giant Philips had two large booths at the show, one featuring general lighting and the other specialising in LED lighting. Representing Philips Lumileds, Hong Kong, Mr Jacob Trost, Distribution Manager, Asia Pacific and Japan said that the LED lighting industry tastes, requirements and technology were changing rapidly. He explained:  “Realistically every six months or so we need to be at one of these events to show our latest and greatest products and how we differentiating them. That’s why it’s important to participate in a show like this. It serves as a good ground for education as the requirements for LED technology are much different from traditional fluorescent lighting.”

Toshiba from Japan was making its third appearance at the show as the company believes it’s important to reaffirm their brand. “This year we are exhibiting LED lamps, fixtures and fluorescent lighting solutions for office and hotel use,” explained Mr Yoshinao Kodama, Toshiba’s International Sales & Marketing Manager. “Our main goals are brand promotion and building our customer base. Since we focus primarily on finished products, we are here to find distributors. The show is very important to the lighting industry as it is the biggest one in China for lighting and is a meeting place for all major industry players. We firmly believe that if we are going to meet quality distributors, this is the place to be.”

Chinese exhibitor Tsinghua Tongfang Co Ltd has been showcasing its products at the show for fifteen years and this year was featuring its commercial-grade LED lighting solutions for retail and hotel use as well as television development and projection lighting. Mr Peter Yee, General Manager said: “We gain a number of new customers every time we come to the show. It’s also important because it gives us access to the key local players in Guangdong province so our customers can easily meet us and learn about our solutions.”

The show also attracted many exhibitors such as Italian company Fumagalli Srl who for the past seven years have experienced the show as a dynamic hub for attracting international customers.  Dr Chaira Fumagalli, the company’s Developing Department, Manager explained:  “We are here not to sell to China but to sell to outside of China as this is an international exhibition. We have met with our customers from Spain and people from Iraq, Syria and Mauritius. They are mainly looking for LED solutions with a good balance between lumen and watt.”

As well as LED related lighting, other product groups at the show included:

• Technical lighting
• Decorative lighting
• Professional lights
• Electric lights
• Accessories and electronic components
• Light control, management and measurement systems
• Light production and measurement equipment
• Display products and technologies

Exhibitors in these lighting sectors included A.A.G. Stucchi (Italy), ESTO Lighting (Austria), and Verbatim (HK) Ltd.

Thomas Lausegger, Sales Manager, ESTO Lighting GMBH, Austria commented: “I think the show is good because you have a very wide range of suppliers and exhibitors. When you are part of something bigger you have the chance to get recognised by some customers from parts of the world where, with your single marketing you don’t have a chance to get there.”

First time exhibitor Verbatim (HK) Ltd from Hong Kong also praised the show. Jason Tan, from the company’s Marketing Department remarked: “We meet many visitors and government representatives at the show, and they are good quality. I believe the show is a good place for industry information exchange, brand building, sourcing, and a chance for foreign visitors to visit manufacturers too.”


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