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Interlight Moscow and Light + Building announce collaborative agreement


(Moscow) – Interlight Moscow has entered into a collaborative agreement with Frankfurt Messe, organisers of Light + Building.

In an announcement made during this year’s Light + Building exhibition in Frankfurt, Frankfurt Messe and Interlight organiser Ost-West-Partner (OWP) said the partnership will help exhibitors explore the enormous potential of the Russian market.
 
Russia represents an attractive growth market for many international companies, but entry into the market can be costly and problematic, with obstructive bureaucracy and the indiosyncratic Russian business style causing issues for many companies. 
 
Bernd Fichtner, Executive Director at OWP Ost-West-Partner GmbH, acknowledged that exhibitors and visitors to leading industry trade shows come with high expectations.  To ensure these were met – and perhaps even exceeded - the “best possible partner for this extremely important endeavor” was selected. 
 
With more than 300 exhibitors and approximately 20,000 expert visitors the Interlight Moscow is the most important information and contact platform for the Russian lighting market. The 16th edition, taking place on November 9 - 12, 2010, will now run under the banner ‘Interlight Moscow powered by Light+Building’ and will bring together decades of experience in the Russian market with a global network of lighting professionals.
 
www.interlight-moscow.com

 

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