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GE Lighting appoints new European commercial director

7 November 2011 13.00 GMT

(UK) - GE Lighting has named Simon Greenwood as the new Commercial Director, GE Lighting Europe - a post he will be taking up at the start of the new year.

Greenwood will be responsible for leading the commercial organisation across Europe, focusing on increasing the company’s market share and customer base. 

Greenwood rejoins GE from his latest position as Group Sales Director at Dextra Group, one of the largest lighting fixture businesses in the UK. He started his career as a sales representative at City Electrical Factors and later joined Rexel Senate as a Technical Sales Engineer. His experience also includes positions at Marlin Lighting and Cooper Lighting and Security. He first joined GE Consumer and Industrial in 2007, as Sales General Manager for UK & Nordic.

On welcoming Greenwood back to GE, Phil Marshall, President & CEO for GE Lighting EMEA, said: “During the challenging economic climate and with the global lighting industry transformation underway, it is especially important that we maintain our customer focus and constantly improve our services. I am convinced that our high quality product range and Simon's experience and thorough knowledge of the market will help us to further expand our penetration in Europe.”


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