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Full steam ahead for Lumiance

14 February 2012 16.30 GMT

(UK) - Lumiance brand to to target quality contractor market in UK and Europe with new range of LED fittings.

Matt Carpenter, Strategic Business Unit Director at Havells-Sylvania, has announced ambitious growth plans and significant financial investment for the Lumiance brand in Europe and the UK.

Built on the transition to solid state technology that is currently revolutionising the world wide lighting market, Lumiance is bringing to market a range of new LED solutions with the stated aim of doubling the size of turnover for this business segment, while expanding the Lumiance brand beyond its core base.

"At a time when many in the lighting industry are cutting back," says Matt Carpenter, "it is with great pride that I can announce not only our financial investment in Lumiance, but also a great range of new LED products. These products build on the traditional strengths associated with the Lumiance brand - ease-of-installation, build quality and reliability - while harnessing the power and scope of solid state technology to set the bench mark for affordable lighting solutions in the UK, Europe and beyond."

Since its founding in Holland in 1934, Lumiance has built up a strong network of distribution partners for the electrical contractor channel. The company has significant market presence in Benelux, France and Scandinavia borne out by it earning the soubriquet "The Contractors' Choice' across these territories. Acquired by Havells-Sylvania in 2007, the brand is now under the Havells Group umbrella where it has access to the investment and R&D resource that is needed to grow Lumiance market share in the UK contractor channel into a size befitting its product offering and logistical strength.

"We believe there are significant market prospects for Lumiance in the UK," adds Matt Carpenter. "There are a lot of good products currently available, but mainly at the top-end specification and entry-level wholesale channel - we believe there is an opportunity for good quality products specifically developed for the contractor with focus on design and ease of installation - this is where Lumiance sits - the range answers the demand for easy to install, beautifully designed and functional luminaires. Our investment in Lumiance is not for the short term, we are here to build the brand into a market leading position and, indeed, to become the contractor's choice in the UK too."


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