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Xicato expands sales and marketing team

24 April 2012 14.00 BST

(USA) - Steve Landau leaves Philips Lumileds to become Director of Marketing Communication as Xicato expands its sales activities to deal with the high growth of luminaire manufacturers using its modules.

Xicato, the LED module manufacturer, has increased its sales and marketing team to keep up with global demand. In a major coup for the company, Steve Landau has left Philips Lumileds after ten years to head up the global marketing team.

Landau commented: “"The last decade has been marked by extraordinary advancements and technology innovation with LEDs to create light that can be harnessed and optimized for lighting, and I've been fortunate to be a part of that. The lighting industry is clearly in the early stages of adoption and exploration of how lighting and our spaces will be transformed in the decades to come, and the sense of excitement is palpable. I'm thrilled to have joined Xicato and become part of the ongoing conversation and lighting transition. I'm hard pressed to think of any other company that has brought the focus on quality of light and solution reliability to such a high level. As witnessed at Light + Building last week, Xicato is clearly focused on enabling lighting that people can embrace."

With the rapid growth of LED lighting opportunities in China, Xicato has also hired Donald Leo as its Sales Director for Greater China, based in Hong Kong. Leo brings over fifteen years of semiconductor and LED commercial experience in LED lighting, including previous positions at Osram Optoelectronics, Seoul Semi and STMicroelectronics.

In addition, Xicato has hired Ramon Sigarini as its Key Account Manager for Southern Europe, based in Northern Italy. Sigarini brings twelve years experience in sales with previous experiences as an Area Manager for a retail chain in the UK and Business Development Manager at Roal Electronics Spa - in the latter instance gaining a wide knowledge specifically in LED Lighting.

In a sign of Xicato's commitment to the specification sector of the lighting design industry, Roger Sexton is now Vice President, Specifier Service, working exclusively with lighting designers and specifiers to assist with product development.


Steve Landau, Xicato's new Director of Marketing Communication.
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