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Redwood Systems expand into Europe

1 May 2012 17.00 BST

(UK) - US provider of building-performance lighting solutions opens European office in London.

Redwood Systems has opened its European headquarters in London, headed by Brent Boekestein, VP Global Markets, who will be responsible for extending Redwood Systems’ presence, focusing on the UK, Ireland, Belgium, the Netherlands and Luxembourg, with additional plans to expand into other regions in the coming months.

They have received the CE mark for meeting several European safety standards related to telecommunications and lighting. In addition to meeting stringent protocols from Underwriters Laboratories (UL), tests were also administered by a third party to certify that Redwood meets European electromagnetic interference (EMI) standards.

The company has seen rapid adoption of its building-performance lighting products in the United States. Using a patented approach that delivers efficient low-voltage DC power and control to LED light fixtures and a high-density sensory network, the system delivers an average of 75 per cent energy savings and gathers rich data around power consumption, temperature and space utilisation. The system is used in a range of applications including offices, data centres and educational institutions. Current clients include Facebook, Volkswagen, and Google.
Redwood Systems is now bringing the power of its technology to Europe where energy efficiency is a top priority. As a result, organisations in the region can now partner with Redwood Systems to improve their assessment rating with the Building Research Establishment Environmental Assessment Method (BREEAM), in addition to demonstrating their commitment to carbon reduction goals set by the U.K.’s CRC Energy Efficiency Scheme.
“Europe, and the U.K. in particular, has proven its commitment to improving energy efficiency and reducing emissions in large public and private sector organisations,” said Dave Leonard, CEO of Redwood Systems. “Given Redwood’s proven ability to make a marked impact in these areas, we see our expansion into Europe as a way to help more businesses save money and meet government energy mandates.”

The company also announced that it has signed an agreement with marquee customer EDF, the second largest electric utility company in France.

"Low voltage technology and IP connectivity are game changers in the lighting industry and Redwood Systems’ smart lighting solution leads the way in Europe,” said David Menga, Research Engineer, EDF Labs.

EDF has implemented Redwood Systems’ technology in its innovation lab to determine the potential impact building-performance lighting solutions can have on its commercial customers. Following a successful trial, EDF will work to implement the technology across facilities in its service area.

Redwood Systems has also extended partnerships with technology companies Anixter, a leading global supplier of communications and security products, electrical and electronic wire and cable, fasteners and other small components and CommScope, a global leader in infrastructure solutions for communications networks.


Brent Boekestein, VP Global Markets, responsible for extending Redwood Systems' presence in Europe.
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