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Philips launch Wi-Fi controlled lamp for consumer market

29 October 2012 13.00 GMT

(Netherlands) - ‘hue’ lighting system controllable via a smart device and available at Apple retail stores from October 30th.

In a major assault on the home lighting market, Philips has launched hue, a web-enabled LED home lighting system that “signals a new era in home lighting both in the way we think about and experience light in our homes”.

The system allows the consumer to create and control the light using a smartphone or tablet. Available exclusively from Apple stores from 30th October, a starter pack (priced at £179) includes three E26 or E27 LED lamps that screw into existing mounts, and a bridge that is plugged into a home Wi-Fi router. An individual hue lamp costs £49.
The intuitive hue app allows the user to remotely control the lighting changing colour temperature or creating any colour. It can also save light scenes for each room or time of day as well as being able to use any photo on the smartphone as a colour palette to paint a room with light. The lighting can also be controlled and monitored remotely.
The app for Philips’ hue also features expert LightRecipes: four pre-programmed lighting settings based on Philips’ research around the biological effects that lighting has on the body.  These scenarios adjust the lamps to the optimum shade and brightness of white light to help the user relax, read, concentrate or energise.
Jeroen de Waal, Head of Marketing & Strategy at Philips Lighting commented: “Philips hue is a game-changer in lighting – a completely new way to experience and interact with light. In the way phones, media and entertainment have been revolutionised by digital technology, now we can also personalise light and enjoy limitless applications. Philips continues to redefine the possibilities of LED technology, and hue pushes the boundaries even more, not only in offering great light quality, but in how lighting can be digitised and integrated with our world to further simplify and enhance our lives.” 
In home tests conducted in New York, Berlin and Shanghai, users highlighted hue’s great quality light, programmable timers and the fact they could control their lighting from outside the home as features they most appreciated. Moreover, consumers liked the ability to save personal light settings and recreate them at the touch of a button as well as the convenience of managing their lighting from their mobile device.
Philips is opening up the hue app to the developer community and has created an open source platform at inviting developers to explore the app. Philips hue uses the open ZigBee Light Link standard so that it can be integrated with other ZigBee certified systems.
Building on the success of its AmbiLight experience, Philips is developing future product features, such as allowing hue to integrate with other media including sound and video. The company is also working on features such as geo-location services, allowing hue to sense when you are close to home and automatically turn on the lights, or turn them off when you leave.


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