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New Head of International Sales for acdc

13 March 2013 09.00 GMT

(UK) - Chris Rimmer joins UK LED luminaire manufacturer from ERCO to head sales in Asia Pacific region.

Chris Rimmer has been appointed by UK LED luminaire manufacturer acdc as Head of International Sales and will be responsible for the Asia Pacific region. Rimmer was chosen for his varied skill set, which includes partner development, project management, a sound technical background and of course a real passion for lighting.

On joining acdc, Rimmer's main focus has been the opening of their office in Dubai and completing the legalities that go hand in hand with this process, all of which are now complete.  With 2013 in front of him his goals are to strengthen the existing relationships acdc has within the region, increase awareness of the acdc brand within each of the markets and to help improve the support levels for channel partners and specifiers alike. 

Inroads to these goals have already been made with the appointment of Anna Ariola into the Asia Pacific team. Her primary focus will be to support the partner network within the region and having worked with several well respected European manufacturers based in Dubai, her experience locally is expected to pay dividends. As the second team member she will play a pivotal role in helping to grow the business throughout Asia Pacific.

Rimmer commented: “By joining acdc, I have joined a well-respected international lighting manufacturer with an incredible reputation for being dynamic and innovative in terms to their approach to LED product design. Being a part of that and having a huge influence in terms of acdc's international presence is both truly inspiring and exciting.”

Gareth Frankland, CEO of acdc, added: "We are delighted to have Chris on board at acdc. His knowledge and reputation is simply outstanding and the commitment he has already shown to furthering acdc's presence and reputation in his key territories of the Middle East, India, Asia Pacific and the US confirms that we have certainly got the right man for the job!"

Rimmer joined acdc from ERCO where he was responsible for sales in Dubai and Oman in addition to being a trainer for the company within the region.  Throughout his career, Chris has held a variety of positions within some of the industry's' leading companies including Hoare Lea, Building Services Consultancies and Louis Poulsen UK.


Chris Rimmer, acdc's Head of International Sales.
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