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Wever & Ducre celebrates new Italian network

29 April 2013 09.00 BST

(Italy) - XAL-owned brand used Euroluce to mark return to full strength in Italy.

Wever & Ducre used this year’s Euroluce in Milan to mark its full return to the Italian market. 

Since the company’s take-over by XAL in 2011, Wever & Ducre has undergone a complete restructuring of its international distribution network, including the end of its cooperation with the Torino-based firm formerly trading as Wever & Ducre Italia.

The new management and sales team of the Wever & Ducre Group has been hard at work building up a totally new network in Italy and is now once again represented in nearly all the regions of Italy, providing direct on-site service.

The Euroluce stand presented the more than 400 new products that have been launched in the short time since the new Wever & Ducre was established, including new designs that draw on the traditions of the quarter-century old Beglian company.

“We had many visitors from all over the world showing a big interest in our new ranges” say Dr. Chritian Schraml, Managing Director of Wever & Ducre. “We received great feedback from old Wever & Ducre friends and many newcomers. We are more than positive about being on the right track with the new Wever & Ducre. One great advantage of the new Wever & Ducre is the focus on a selected range and not the - in my opinion, wrong - strategy to be one of the companies which tries to have everything in their catalogue. With this we can ensure a very efficient production and logistics, ensuring that most of our products are ready for pick up in our  warehouse in Belgium - and all this for a reasonable price.”

The new product range is now mainly focused on bringing new designs and technologies to high-end residences, restaurants and hotels, both in interior and exterior spaces, though a section of the range targetted at public spaces is still available.

The new contact for Wever & Ducre in Italy is:


Wever & Ducre headquarters in Belgium.

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