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Vivid Sydney 2013 launches with light festival.

(Australia) - Spinifex Group illuminate Opera House sails to launch fifth annual Vivid Sydney festival.


Vivid Sydney, the southern hemisphere’s largest festival of light, music and ideas has returned for a fifth year. The event was launched by  Deputy Premier Andrew Stoner, who unveiled a new projection piece by Australian creative innovators, The Spinifex Group.
Entitled ‘Play’, the new work uses the iconic sails of Sydney Opera House as a canvas for a spectacular 3D-mapped show.

Owned and managed by Destination NSW, the State’s major events and tourism agency, the festival reinforces Sydney’s position as Australia’s global city and a creative hub of the Asia-Pacific.
“After a few short years Vivid Sydney is now the Southern Hemisphere’s largest festival of light, music and ideas, and a globally renowned celebration of creativity and innovation,” Mr Stoner said.
“2013 will be the biggest and boldest Vivid Sydney yet, showcasing the city like it’s never been seen before to visitors not only from Sydney and NSW, but interstate and overseas, and promoting the world-class creative industries of NSW,” Stoner continued.
The Vivid Light -  one of the festivals three strands, alongside Music and Ideas (a series of talks and conference events) – has this year tripled in size. New elements have been added to the popular public light art works, including a piece involving Sydney’s famous Harbour Bridge. The bridge will come alive with a spectacular installation created through a collaboration between Vivid partner Intel Australia and Sydney’s 32 Hundred Lighting, with support from North Sydney Council, in a world-first interactive programmable lighting installation on the bridge’s western face, controlled by the public from a touch screen located on the Luna Park boardwalk.
Vivid Light has also extended into Darling Harbour, transforming the area into with an array of light-and-water performances, masterminded by France’s Aquatique Show International. 
With a record number of applications to be part of Vivid Light, one-third of all light installations are from overseas artists, demonstrating the unique platform Vivid Sydney offers to engage with the best of the global creative economy and foster international business opportunities.

Vivid Sydney runs from 24 May – 10 June.


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