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Chauvet launch new website

12 January 2009 9.00 BST


(U.S.) - CHAUVET recently launched a completely redesigned and enhanced website with a fresh, edgy appearance, a user-friendly format and expanded content.

“The updated and fresh site reflects our commitment to stay innovative and ahead of the curve as a leader in professional lighting,” said CEO Albert Chauvet.

The new site, at www.chauvetlighting.com, is visually more appealing and easier to navigate, yet provides more user-oriented information and expanded product information.

Notable changes include a search engine, a product Quick Find, a dealer locator and the addition of tabs that lead visitors to specific product ranges suited for the particulars of the different markets CHAUVET targets: Club/DJ, Production and Architectural.

Such differentiation is crucial because CHAUVET caters to a wide range of users, from mobile DJs to touring LDs and architectural installers, under one single brand name.

“We felt it was imperative to segment our products in ways that would minimize the time our diverse clients spend researching and finding products relevant to a particular application,” Chauvet said.

www.chauvetlighting.com

 

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