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Soraa expands global sales team

17 July 2013 17.30 BST

(US) - Demand for Soraa’s full visible spectrum GaN on GaN LED MR16 lamps leads company to make new appointments.

Soraa has announced that George Stringer has joined the company as senior vice president of North American sales, while Nick Farraway has been appointed senior vice president of international sales.

Stringer and Farraway will report to Doctor Tom Caulfield, president and COO of Soraa who commented: “Both George and Nick bring energy, ingenuity and industry insight to help us chart a successful course for the company in the coming years.”

Stringer joins Soraa following 16 years with Acuity Brands Lighting in a variety of senior level sales and sales management roles and brings to Soraa considerable expertise in all sales channels and motions.

“Response to Soraa’s products from the marketplace has been extraordinary and I’m excited to be part of its seasoned and professional management team,” Stringer said.

An internationally recognized lighting expert with over 30 years of global industry experience, Farraway previously held senior executive roles at Sylvania, Thorn and Zumtobel Lighting. He led the successful bid teams on several prominent international projects, including London Heathrow Airport Terminal 5 and Wembley International Football Stadium.

Farraway said of his new position: “Soraa maintains a rare agility that consistently outperforms the competition, not only in the inventiveness and quality of its products, but also in their ability to maneuver within the marketplace to create new business opportunities. I’m thrilled to join the company at such an exciting time.”




Nick Farraway, the new senior vice president of international sales at Soraa.

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