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Phihong and Oree announce global partnership

9 August 2013 12.00 BST

(Israel) - Development and marketing of Planar LED Lighting System at the heart of new agreement.

Taiwanese LED driver manufacturer Phihong Technologies Ltd and the Israel based Oree Illumination Solutions, developer of LED-based planar lighting technology, will both now market Oree's LightCell and Phihong’s LED driver as a complete plug-and-play system for lighting designers and manufacturers.
Phihong will sell and support Oree's LightCell products to customers around the world, with an initial focus on Asia.

Oree’s LightCell is a thin, flat and uniform solid-state lighting (SSL) source with an illuminated surface. Oree will offer customers Phihong’s dedicated matching drivers, which feature a dual-channel driving current approach.
Oree’s proprietary planar LightCell product is designed for decorative and functional lighting applications in offices, shops and hospitality segments, while planar lighting delivers uniformly-lit, diffuse surfaces of light.

Jim Chen, Central R&D VP of Phihong said of the deal: “Our initial focus will be on Asia, and Japan in particular, but the scope of the partnership is global.”

“This agreement completes Oree’s efforts to offer our target customers a dedicated plug-and-play system approach,” said Peter van Strijp, CEO of Oree. “It gives Oree a much broader distribution, as potential customers also have access to our products through Phihong’s global network of expert sales and technical representatives, and builds upon Phihong’s current LED lighting customer base.”



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