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ETC enters LED lighting market

17 February 2009 12.00 BST

(UK) - Following lengthy industry speculation, ETC is to enter the LED luminaire market, having acquired the Selador product line from Selador co-founders Rob Gerlach and Novella Smith.

"We didn’t want to make a ‘me too’ RGB or RGBA product that didn’t provide the kind of significant innovation in lighting we strive for,” says ETC CEO Fred Foster. “With its exclusive x7 Color System, the Selador product line produces a far superior quality of colour and light to anything that we had seen before in LEDs. We also benefit from the brainpower of Selador LED experts Novella and Rob – great people who will join our ETC team.”

Selador’s x7 Color System seven-hue technology produces a light and colour quality that conventional LED systems cannot duplicate. This unique system produces bright broad-spectrum whites and intense colours equally well, rendering pigments and skin tones in a far more natural way. You can read more about the x7 Color System on Rob Gerlach’s blog at


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