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Harvard expands into the Middle East

3 September 2013 16.30 BST

(UK) - Firm appoints Arsalan Bari as regional business development manager.

Bari brings a wide range of knowledge and expertise to the role following six years working as the LED business development manager at Tridonic’s Middle Eastern office.

The appointment marks a continuation of the company’s expansion into the Middle East, with a plan to increase exports from 25% of turnover at the end of 2011 to 50% by the end of 2015.

The company this year has appointed sales representation in the Benelux region complementing the existing sales representation in France, Italy, Germany and the US.

Harvard also has distribution partnerships in the United Arab Emirates, Australia and the Czech Republic.

Bari said of his appointment: “People across Europe, America and Australia know Harvard as a quality brand and a company they can trust and I want to extend this image across the Middle East.”

Michael McDonnell, business development director at Harvard Engineering, added: “We are excited to move into this new market and look forward to seeing how it develops following our success in Europe, America and Australia.”


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