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Xicato expands European team to address continued growth

10 September 2013 09.00 BST

(US) - Ben Hamida and Marcin Demianiuk appointed to cope with significant growth in sales in Eastern Europe.

Xicato has expanded its European team with the appointment of new sales managers in France and Poland to cover eastern Europe.

In France and the Middle East, Ben Hamida, Regional Sales Manager, will work directly with OEMs and support development of new lighting solutions. Hamida's most recent position in his 18-year career was as GE Lighting Solutions' International Sales Manager for Southern Europe, Middle East and Africa, and he has worked closely with the luminaire industry to expand the adoption of LED lighting. Hadida earned his Ph.D. in materials science & microelectronics/optoelectronics from INSA University in Lyon, France.

Marcin Demianiuk is Xicato's Regional Sales Manager for Poland and Eastern Europe, a region that has shown significant growth over the last two years with many new and existing luminaire companies entering the LED lighting arena. Demianiuk was most recently an Area Sales Manager for Samsung, based in Poland. Over the last ten years, he has worked closely with companies to implement new technologies and products.

“The number of luminaire manufacturers that are addressing high-quality LED lighting for the professional lighting marketplace is increasing,” said Gerhard Rieser, VP Sales, Europe. “In France, Poland, and throughout Eastern Europe, we have seen significant growth and will continue to expand our team as appropriate to ensure we provide the service and technical knowledge that support our customers' success.”


Left: Marcin Demianiuk, Regional Sales Manager Poland & Eastern Europe; Right: Ben Hamida, Regional Sales Manager France & Middle East.
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