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Havells Sylvania allies with Organic Response

22 October 2013 BST 14.30 BST

(UK) - New technology partnership to put lighting controls and energy efficiency at its core.

Australian based Organic Response uses distributed intelligence to deliver energy efficient lighting control systems that will be incorporated within luminaires from Havells Sylvania. The control system can reduce energy used by up to 70%.

“To make IR wireless networked lighting control an integral part of a luminaire is a real benefit to the industry and opens it up to a whole range of applications,” commented Sam Woodward, SBU manager for lighting control at Havells Sylvania. “We believe controls are a key facet of energy efficient lighting projects.”

This year Organic Response has already signed several major partners to form a global strategic technology alliance focused on delivering complete lighting solutions.

“We took inspiration from the way nature solves complex problems to come up with a lighting control system which is simple, robust and scalable,” said Chris Duffield, co-founder and CEO of Organic Response.

“By making advanced lighting control affordable our aim is to have a material impact on the global CO2 produced by lights. Having a group as large and dynamic as Havells Sylvania join the vision is a terrific step toward achieving that goal.”

By employing distributed intelligence, Organic Response technology allows each individual luminaire to make lighting decisions based on the presence of occupants sensed internally, occupancy information received from neighbouring luminaires, ambient light level sensed internally and algorithms based on the environments in which it operates.

Each luminaire communicates its knowledge to surrounding luminaires so they can adapt accordingly. Although luminaires act on their own, using distributed intelligence means all the luminaires in a space act together creating a robust and responsive system and a very comfortable experience for occupants.

Havells Sylvania is initially incorporating the Organic Response technology into the Concord Officelyte and Quadrille luminaires, with the intention of expanding this offering over the coming months.


(L-R) Sam Woodward, SBU manager for lighting control at Havells Sylvania and Danny Bishop, co-founder and technical director of Organic Response.

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