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Robe launches Asia Pacific operation

20 January 2014 12.00 GMT


(Czech Republic) - Parent company of Anolis opens new office in Singapore as part of medium term expansion strategy.

The new office will act as an advanced, resource-efficient sales and distribution point for all Robe and Anolis LED brand distributors and customers in the regions between India and Australia, New Zealand, China, Taiwan, Japan and Korea.

The new facility was officially declared open on the 17th January, and will enable quicker and more streamlined communications and access between Robe’s full sales and support network in the region, while strengthening Anolis’s presence in the architectural segment.

Robe’s sales director, Harry von den Stemmen, commented: “Establishing Robe Asia Pacific is fundamental to our infrastructure and forward planning. It will be an invaluable asset in sustaining existing business and boosting new growth in all these territories where we are predicting good activity in the coming twelve months.”

Robe Asia Pacific (RAP) will be headed by sales director for Asia Edwwerth Lai and technical operations director Desmond Kwan, both well known and respected industry ‘movers & shakers’ in the region.

Lai will oversee all of Robe Asia Pacific’s commercial operations, while Kwan will co-ordinate the service, technical and project support. The office will be managed by Dhora Shukor.

Stocks will be held of products and parts, enabling quick delivery, and countries immediately geographically adjacent to the Singapore office will deal direct, including Malaysia, Thailand, Indonesia, Vietnam and The Philippines.

Robe will continue to work with Lighting & Sound Distribution represented by Louis Teo and Brenda Keung as preferred partners for Singapore. 

John Saunders, MD of Anolis said of the move: “A subsidiary in Singapore is a major step forward in establishing the brand in the Asia Pacific region. It will allow even greater client support for project specification and service, and I’m really looking forward to working with Lai and Kwan and drawing on their vast experience and local knowledge to see Anolis included on a diversity of projects.”

The launch of Robe Asia Pacific follows the opening of a new Robe Middle East office and operation in Dubai in November.

www.robe.cz

www.anolis.eu

 

Left to right: Harry von den Stemmen (sales director, Robe Lighting s.r.o.); Edwwerth Lai (sales director, Robe Asia Pacific); Dhora Shukor (office manager, Robe Asia Pacific), John Saunders (director, Anolis); Josef Valchar (CEO, Robe Lighting s.r.o.) and Desmond Kwan (technical operations director, Robe Asia Pacific).

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