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Philips named lighting partner for FC Bayern Munich

30 May 2014 15.30 BST


(Germany) - Philips LED to replace OSRAM fluorescent on Allianz Arena façade and becomes sponsor of stadium.

In an audacious move, Philips has become the official lighting partner of FC Bayern Munich - right in the heartland of OSRAM's world headquarters.

The partnership makes the stadium the first in Germany and the largest in Europe to feature dynamic animated light shows made possible by LED lighting. As part of the three-year agreement, Philips will also become a sponsor of the Allianz Arena and the official lighting partner for FC Bayern Munich.

The façade of the 71,137 capacity stadium, comprising the world’s largest membrane outer shell, which stands 35 metres tall and covers roughly 29,000 square metres, will become a gigantic canvas for coloured lighting patterns and animations.

In the future, 380,000 LEDs within 8,000 Philips ColorGraze fixtures will allow the arena to showcase more than just static images previously possible with OSRAM's fluorescent system. The new LED system will also be 60% more energy efficient than the previous lighting.
 
“We will expand the palette from three to 16 million colours and there will be plenty of light scenarios possible with which the Allianz Arena will be able to create unique moods,” commented Roger Karner, Managing Director of Philips Lighting in Germany, Austria, and Switzerland.

The first design concepts have already been developed and the project will be engineered so that every point of light can be precisely controlled in real-time. Colour gradients and animated interplays of colour will be created from within the 1,056 illuminated segments that make up the façade.
 
“The new lighting from Philips will allow visitors and TV viewers to feel the full emotion and dynamism of the match from their very first glance,” said Karl-Heinz Rummenigge, CEO of FC Bayern München AG.
 
The two brands, Philips and FC Bayern Munich, will also work closely together on brand communication. “Philips and FC Bayern will bring the  fascination of light to life and not only by live-events with fans inside the arena. Together with the FC Bayern Munich we will develop creative communication concepts for all channels,” said Thomas Schönen, Head of Brand & Communications for Philips in Germany, Austria, and Switzerland.

www.lighting.philips.co.uk

 

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