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AC-ET appoints new Marketing Manager

6 October 2014 14.30 BST

(UK) - A.C. Entertainment Technologies Laurie Giraudeau to manage company’s UK Marketing team.

As part of AC-ET’s ongoing expansion programme, Laurie Giraudeau has been chosen to lead the company’s UK Marketing team.

A well-known lighting industry figure, Giraudeau takes the new role with immediate effect.

With a proven track record within digital marketing and brand communications, Giraudeau will develop and oversee the marketing strategies for AC-ET's specialist lighting, audio, rigging and video sales divisions, and sister installations company, A.C. Special Projects Ltd.

Joining the industry in 2006, Giraudeau has experience on the supplier side of the buisness, working for several well-known technology brands.

She also held the role of Marketing Manager at Litestructures for several years, before moving to Rosco, where she gained valuable UK Sales experience before joining the company's global Marketing team as Marketing Manager for Europe, the Middle East and Africa (EMEA).

Bi-lingual, Giraudeau will work closely with AC-ET’s many exclusive and leading brands to oversee key product launches in selected territories.

AC-ET Director, Peter Butler said of the appointment: “The Board of Directors are delighted that Laurie Giraudeau is joining us to spearhead the marketing team. We feel certain that with Laurie’s knowledge and experience of the markets we operate in, she will bring a lot to the table - helping us to focus our efforts and create a greater synergy working alongside the sales divisions.”

“I'm really looking forward to joining AC-ET,” commented Giraudeau. “I've worked with the company for many years now on the supplier side, so I know how professional the organisation is and its stature within the industry.

It's an exciting challenge to help develop this dynamic business and its many innovative, complementary technology brands all available under one roof.”




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