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Goboland expands into UK and Middle East

8 June 2009 10.00 BST

(Belgium) - Belgian gobo manufacturer Goboland has set up offices in the Middle East and the UK.

Based in Ras Al Khaimah, UAE, Goboland Middle East MFZE has been established to serve the burgeoning Middle Eastern market and the demand for its high quality gobo services across the busy architectural sector.

“The Middle Eastern market has been expanding exponentially in the past few years,” explains Goboland Managing Director, Ivo Dielen. “The volume of business this has created for us has necessitated the opening of a branch ‘on the ground’, so to speak, so we can bring a more customer-facing service to our new clients here in the Middle East.

“The projection of gobo images onto the exterior of buildings is a powerful advertising tool which has become a tour de force here. The number of projects and advertising ventures which incorporate gobo projection has seen the demand for our expertise – including keystoning of images and distance calculations - rocket. We are very keen to develop this further and have great expectations for our new venture.”

Goboland UK Ltd. reunites Wyatt Enever and Vicky Fairall, who, between them, have over 50 years of experience in every aspect of gobo production, technical support and professional services to clients.
Wyatt Enever is an acknowledged industry pioneer in the art of gobo development and projection, founder member and former Managing Director of DHA Lighting, and more recently filled the role of Consultant for Goboland. Vicky Fairall, was formerly Graphics Manager, then Customer Services Manager, for DHA Lighting where she worked for almost 20 years developing both graphic capabilities and customer service strategies for which the company was lauded, before moving briefly to Roscolab Ltd, and then to Goboland as Head of UK Operations to the Belgian Head Office.

“We felt very strongly that there was a need for a UK-based custom gobo service,” explains Vicky Fairall, Goboland UK Director, “of the quality which we at Goboland put at the forefront of our business. Much of our work comes from loyal customers who rely upon our high standards and, with the arrival of Goboland UK, we can offer this service on a friendly, local basis with the benefit of our accounts now being held in the UK.”

Goboland UK’s unbeatable custom gobo service is backed up by the Goboland Collection of established gobo designs etched on award winning black steel or glass, and benefits from having a loyal, knowledgeable and efficient dealer network already in place.

Wyatt Enever, also Goboland UK Director, says, “We are very excited about having a direct influence on the UK market and for the opportunity to reinstate the kind of service that we are proud of. Vicky and myself have been at the forefront of the gobo industry for many years and are very passionate about our work. I think we can safely say that a Great British Gobo Company is back!”

To celebrate its launch, Goboland UK is introducing the Credit Crunch Custom Gobo at ABTT. Made from an alternative, non-coated, metal which is easier to etch than the very high grade black-coated steel of Goboland’s standard custom gobos, this custom gobo will retail at £27.00 in an effort to combat some of the customers’ production costs in this difficult economic climate. Copies will be £6.00 each with a minimum 3 day turnaround.


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