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Illumivision unveils new corporate identity

15 July 2009 10.00 BST

(Canada) - Illumivision Incorporated, a Canadian manufacturer of high performance solid-state lighting (SSL) technology, has revitalised its business with the debut of a new corporate identity that highlights the vision the company brings to spaces that require lighting and accents.

“More than just a logo, our new corporate identity is the outward expression of our vision, representing the many facets of the SSL marketplace today. Illumivision strives on its ability to provide our clients with impressive solutions that have become known for their technological performance, exceptional build quality, and industry leading service and support,” said Monica Allen, President and CEO of Illumivision. “We have established ourselves over the years and are now positioned to expand into commercial markets with a corporate identity that manifests our credibility, professionalism and our application vision.”

Illumivision’s new identity embodies the theme of vision – particularly as it relates to the company’s on-going push of showing our clients the outcome of using SSL lighting instead of pushing technical information. While technical information is still heavily relied upon, the company has introduced marketing initiatives, launched a new set of environmentally friendly materials and increased its investment in online technologies. Each of these moves set the company far ahead of its competitors by making a strong impression while presenting clear examples of how their lights enhance spaces and structures.

To visually express the vision theme, the new corporate identity depicts an “eye” of sorts, alluding to a glimpse into the outcome of any project – the key aspect of the company’s offerings. Additionally, the mark utilizes black and white versions in order to minimise environmental impact while providing a useful platform for the aggressive growth of its
stake in the market in 2009 and beyond.

In addition to a new corporate identity, Illumivision is working towards a more sustainable marketing strategy.

“Illumivision realized that the current sales technique of catalogues, pamphlets and other non-environmentally friendly printed materials are going by the wayside for recyclable materials and moving away from catalogues to favour our easily accessible online materials.”


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