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iGuzzini arrives on Madison Avenue

18 June 2010 10.00 BST

(USA) - iGuzzini has opened its first American ‘partner assistance’ showroom. The 500sqm space is located on the second floor of an elegant Midtown Manhattan building on Madison Avenue.

Designed as a meeting place and for both training and demonstration sessions, it allows visitors to familiarize themselves with the various forms of artificial light.
As with all off iGuzzini’s latest generation showrooms, the New York venue includes a ‘light lab’ where typical situations such as a museums, shops and brick façades can be recreated. Visitors can test different light scenarios, experience first hand the light effects created by different luminaires, and glean a better understanding of the major role played by light in the perception of shapes and colours.
The space will also house events and initiatives to raise awareness about a conscious use of light - a “good” light playing an active role in the entire quality design process.
60 Madison Avenue
between 26th and 27th streets
2nd Floor, New York, NY 10010


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