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Swarowski, London

Retail Outlet

For over a hundred years now, Swarovski has been the leading manufacturer of precision-cut crystals worldwide.

While Swarovski crystal has become an indispensable part of the repertoire for international designer creations, Swarovski Jewellery and Crystal Living Collections are sold in over 1150 special retail outlets and through distribution partners in all major capitals in the world. To meet the expectations of the discriminating target audience for an unforgettable shopping experience, a revolutionary new shop design has been developed by Japanese star designer Tokujin Yoshioka.

The newly opened shops in London, Boston and Hong Kong prove it: the new Swarovski boutique design is a hit! In terms of lighting, too, the company based in Wattens in Austria has opted for state-of-the-art technology. Square downlights, unobtrusively recessed and fitted with 20W discharge lamps, conjure up a magical, welcoming atmosphere, with an installed load of only 10W per square metre for ambient lighting.

The showcase lighting uses Zumtobel LED modules with a colour temperature of 3900 Kelvin, with excellent colour rendition. Brilliant white LED light is a felicitous choice for enhancing the uniqueness of the cut stones. LEDs have been integrated into the showcase bases for gently brightening up the back walls.

In addition, high-performance LEDs directed straight onto the precious crystal objects provide for dynamic accent lighting with high contrast levels. Light/dark zones are generated, accentuating and enlivening the products in a lighting interplay of varying brightness. For reasons of security, the showcases have been designed as a closed drawer system; the low thermal emission of the LEDs – not to mention their long service life – is therefore another key benefit.


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