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Mauboussin, New York City, USA

Issue 48 Apr / May 2009 : Retail : Store

Architect / Lighting Design: ROCKWELL GROUP

The French jeweler Mauboussin, renowned for its fashionable and colourful collections, recently opened its first flagship store in the United States.

Rockwell Group designed the 6,000-square-foot, five floor space at 714 Madison Avenue as a “dreamscape atmosphere of fantasy, discovery and whimsy”.

According to David Rockwell, Founder and CEO of Rockwell Group, “We wanted to transform the 19th century townhouse into an experiential environment that would create powerful connections between the customer and the jewelry. We filled all of the floors with layers of surreal and unexpected materials, textures and accents to capture the magic of the jewelry.”

The journey through the store begins on the first floor, where a dark fantastical space provides a dramatic backdrop to the spot-lit coloured lifestyle jewelry glittering in glass treasure boxes. Rockwell plays on the traditional notion of a townhouse with walls clad in dark sandpaper and copper stitched moldings. In the center of the space is an illuminated cracked glass wall, rising through all three retail floors, that resembles a monolith of fused diamonds.

The lighting on the first three floors has been designed by Rockwell Group and custom made by Aurora Lampwork Inc of New York.
The sales pods on each floor are intimate areas identified by comfortable wingback chairs and custom designed ceiling features such as sparkling beads or rich tulle, while the pendant lighting herein has been specifically designed to compliment these elements.

To move on up, one can either take the grand stair, or the elevator, which has been cleverly designed as a small boudoir or powder room complete with a dressing table, pouf, mirror and nickel-plated sconces.
The second floor showcases Mauboussin’s diamond jewelry. Each case has a magnifying glass on top, to encourage customers to lean in and engage with the jewelry.

The third level is the bridal floor. It is a glamorous, feminine environment, featuring an ostrich feather room divider, light satin, lace, tulle, and antique mirrors.

The fourth floor is the Salon de Gourmandises, where the jewelry offer is joined by a similarly exclusive chocolate one, all accompanied by chandeliers custom made by Ochre in Manhattan. Well, that can’t fail.
The top floor is an open loft space featuring reclaimed wood floors, exposed brick walls, and a mix of vintage and custom modern furniture. The galleryesque loft bears testimony to Mauboussin’s long history of working with artists. This space will be used for private monthly dinners by top chefs such as Michelin starred Yannick Alleno of Le Meurice in Paris for friends and VIP clients.

At night, when the store is closed,  the lighting scheme really takes off. Thanks to an interior projection system, the store’s façade becomes a giant kaleidoscope, a reference to both the prismatic beauty of diamonds and David Rockwell’s own fascination with kaleidoscopic effects; he is an enthusuastic collector of the things.


Mauboussain Folder Mauboussain Mauboussain
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