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Todd Bracher

Issue 76 December/January 2014

In collaborating with Todd Bracher, 3M Architectural Markets made its European debut in the lighting market during London Design Festival, showcasing an innovative, state-of-the-art new lighting effect. The “Virtual LED” was revealed via an experimental iteration of the company’s modular architectural lighting system known as Lightfalls.

Native New Yorker Todd Bracher, founder of Todd Bracher Studio, is a Designer and Strategist currently based in New York City after a decade working in Copenhagen, Milan, Paris and London. Having collaborated with some of the most prestigious brands around the world from Furniture and Object Design to Interiors and Architecture, Bracher has been pinned as ‘America’s next great Designer’ as well as received nominations for International Designer of the year in 2008 and 2009.

His experiences range from working independently, heading Tom Dixon’s Design studio, acting Professor of Design at l’ESAD in Reims France, Creative Director of the Scandinavian luxury brand Georg Jensen and, more recently, strategic adviser to the 3M company.
Bracher remembers the time he first came across 3M, or rather when 3M came across him.

“I gave a talk in April 2011 for the IIDA (International Interior Design Association) where the focus is about new avenues in Design and how Designers like myself are making changes. In the crowd was the head of sales for 3M who approached me after and said that my studio aligned to the vision of 3M and that I should meet with the team in Minneapolis and see how we got on. This ended up being a perfect fit, and here we are years later with four products in the pipeline.”

It is this latest collaboration, more specifically with 3M Architectural Markets, that has enabled Bracher to develop ‘Lightfalls’, a lighting system that capitalises on the laws of physics to distribute light from a single LED source over a large space to create a ‘Virtual LED’ driven by groundbreaking 3M technology. The key to enabling the ‘Virtual LED’ is a more than 98% reflective proprietary 3M film that efficiently steers light, seeming to pour the light of a single LED from one module to another.

The final effect creates the image of multiple LED sources when in reality there is only one. Lightfalls offers the advantages of design-friendly multiple low brightness LEDs while offering all the practicality and cost advantage of a single high brightness LED. Lightfalls recently debuted at 100% Design, part of the London Design Festival, where Bracher also designed the 3M Architectural Markets stand.

Commenting on the global debut of Lightfalls, Bracher says: “Collaborating with 3M has given me and my team access to a team of physicists, optical, mechanical and electrical engineering resources and in-house manufacturing capabilities, which has allowed us to push the limits of what has been done before. The result of this collaboration is evident not only in the revolutionary Lightfalls lighting system but also in a series of innovative new products, to be launched in the near future, which will continue to break new ground by challenging what is possible in the lighting and surface industry.”


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