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MONDO ARC

L’Espace des 4 éléments

Issue 84 April / May 2015


Artist Yann Kersalé has created an immersive experience for L’ Atelier Renault’s latest exhibition on the avenue des Champs-Élysées.

L’Atelier Renault is the international showroom of French car manufacturer Renault, located on the avenue des Champs-Élysées, Paris for more than 100 years. 

Renault was the first vehicle manufacturer to create a store on the world's most famous avenue and has always treated the site with the reverence it deserves. In 1962, the premises were entirely rebuilt to create the Pub Renault. It was an innovative concept, as the venue was no longer just a showcase for the brand, but also a warm and friendly place with a restaurant that attracted a younger clientele. 

In September 2000, Renault gave a third lease of life to the venue as part of a major project to modernise the company. The space now welcomes an average of 6,000 people a day attracted by the unique and original exhibitions of the brand. 

The latest installation, L’Espace des 4 éléments by light artist Yann Kersalé (24th January - 17th May), is an immersive, sensory experience for the visitor based on the four elements:

• WATER: recreating oceans and their vegetation; 

• SKY: the materialisation of skies with its multitudes of variations; 

• FIRE: reflections of incandescent movements; 

• EARTH: dialogue between stone and time, animated with the contact of light. 

Produced by Villadalésia & Co, L’Atelier Renault’s consultant, the installation is housed in a closed space imagined by the artist. 

Patrice Baheux, Director of L’Atelier Renault, explained: “Yann Kersalé has been directly inspired by the new Renault Espace to imagine this unique installation. The new Renault Espace places the driver as a true conductor of a multi-sensory driving experience and well-being on board. An experience that can be customised according to each and every one’s wishes. The device, named Multi-Sense, creates sensory scenarios based essentially on light and sound ambiances, an adjustable damping and a four wheel drive chassis.”

 

www.ykersale.com

 

Yann Kersalé
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